An audience is a subset of your user population that you define. For each audience you can manage the allocation of licenses, create content assignments, and filter reports.

Audiences are created in Percipio.

Before you create your audiences, review About Attributes and Audiences.

1. From the Admin menu, select USERS > Audience Management.
2. Select Create Audience. The Create Audience page displays.
3.  Enter the audience details.
   1. Enter an audience name.
   2. Optionally, select the audience owners.
   Note: Audience owners are not available in Percipio Compliance.
   What's an audience owner?
   Why can only users with the Manager or Learning Admin roles be audience owners?
4. Define your audience by specifying user attributes, adding individual users individually or in bulk, or both:
Specify user attributes.
1. Select Add user attributes.
2. Select the user attributes and values for the audience.

   You have the option to select either Equals or Does not equal when choosing to include or exclude users. Sometimes it may be easier to exclude one or two values, than to include 35.

3. Optionally, select Add user attribute rule if you need to further refine your audience with additional attributes. If you specify more than one attribute, the user must meet all conditions to be included in the audience.
4. Repeat for additional user attributes and values.
5. When you are done adding all attributes, select Done.
The following rules apply when composing an audience based on user attributes:
• If you have only one rule where the condition is Equals, at least one of the user values has to match one of the rule values for the user to be included in the audience. Said another way, if the user does not have any values that match the Equals value, they are not included in the audience.
• If you have only one rule where the condition is Does not equal, the user must have any values other than the values defined in the rule to be included in the audience. Said another way, if the user has at least one value that matches the Does not equal value, they are not included in the audience.
• If you have more than one rule defined, the user must meet the condition of both individual rules to be included in the audience.
Add individual users.
1. Select Add individual users.
2. Enter a user name, user email, first name, or last name in the search field. All active users containing the search term(s) display. You cannot add inactive users to new audiences.
3. Locate the active user in the list.
4. Select .
5. Repeat for additional users.
6. Select Add to audience.
Bulk add individual users.
Before selecting to Bulk add individual users, you must create a single column CSV file with the users' data. This file must be less than 10,000 users and no bigger 500 KB.
1. Enter one of the following in the header row of the CSV file exactly as shown:
   • email
   • loginName
   • externalUserId
2. Populate the remaining 9,999 rows with the unique user identifier matching what you specified in the header row. For example, if you specified email in the header row, enter each user's email address, one email address in each row for each user you want to add to the audience.
3. Save the CSV file. Ensure it is under 500 KB.
To bulk add users with your CSV file:
1. Select Bulk add individual users.
2. Select Select a file. Choose your newly created CSV file.
3. Select Get users. This step pre-validates your CSV file to ensure you are only adding users who have an active account in Percipio. Percipio identifies if a user does not have a Percipio account or is not active. Update your CSV file and try again.
4. When Percipio detects no errors, select Add users(s). The users get added to the audience individually.
5. Optionally, select the custom channels you want to associate with this audience.

   Associating a custom channel to an audience entitles the users within the audience to the content. If you remove a user from the audience, she loses access to the channel's content (if she does not have access to the specific content from any other audience associations). Adding users to the audience automatically entitles them to the content.

   1. In the Content association section, select Associate custom channels.
   2. Either browse the list or enter a search term to locate the custom channel you want to associate to your audience.
   3. Select  for each custom channel you wish to associate to your audience.
   4. Select Associate to audience.

   Note about Assignments: If a user is removed from an associated audience and content within the custom channel is included in one or more of theiir assignments, the assignment remains on the Assignments page only if it is in an In Progress or Completed status, or if it contains content entitled to them via another audience association. Any content within the assignment that they are no longer entitled to displays as unavailable, and the assignment cannot be completed.

Important information about associating custom channels with an audience

• Associating a custom channel with an audience entitles the users within that audience to the channel's content.
• Adding users to the associated audience at any time entitles them to the channel's content.
• If users do not have access to the content within the custom channel via any other audience association, and you remove users from the custom channel audience, the users immediately lose entitlement and can no longer view the content.
6. Select Create Audience.